Sunday, July 13, 2014
Klout, Klouchebag & Sponsored Tweets
I feel soooo old and out of touch! How had I never heard the word Klout before this semester...? How on earth did I exist, survive, thrive even, with no Klout? I always thought I wanted clout, heck maybe even lots of clout. Sigh... never knew I was supposed to hunt Klout instead.
Well, doing a project in my analytics class led to a more in-depth introduction to Klout. My group actually used a case study focusing on the use of social media analytics, which is really interesting. As much as I would rather just share the xtranormal video with you, this one seems a bit more thorough! What's your score? I'm going to assume I don't have one, since (I think) I managed to keep my Twitter account private.
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I probably would have looked right past klout if I didn't teach in this area (and thus follow many feeds that aren't of personal interest).
ReplyDeleteI'm at 53. Down from 56. Not that it really matters :)
Love this course, too! It is interesting to explore diverse tools and share the experiences. As for Klout, though it can't measure the real relationships but the Klout score seems useful when I try to track my engagement / progress?! in social media.
ReplyDeleteHere is a blog post about Klout. I think you will like it.
http://www.slate.com/articles/business/the_bet/2014/05/klout_is_basically_dead_but_it_finally_matters.html
All we need is another rating systems that prevent access to service. The idea for the service is a good one because there are analytics tools that measure social media campaign effectiveness. There are services out there like Alexa.com that rate website traffic.
ReplyDelete